Twiplomacy

97

Amid pandemic unprecedented challenges, the diplomacy trends have evolved drastically.  The global world is predominantly connected virtually through social media and it has given prominence to social media platforms such as Twitter and Facebook for leaders to not only interact with people at home or abroad but also to conduct their diplomatic functions. Diplomacy over social media, however, lacks the sense of formality that other innovations and advancements had retained as they became more popular. The growing influence of social media in the diplomatic sphere is increasingly visible.  Pakistan with no exception is also adopting all the emerging trends and patterns aligned with the global diplomatic norms. In an account of this, the Ministry of Foreign Affairs in collaboration with the Digital Media Wing, Ministry of Information and Broadcasting, organized a ‘Twitter for Diplomacy’ training session, virtually. 130 Pakistani diplomats spread over 100 Pakistan Missions abroad participated in the training session conducted by Mr. Imran Ghazali, General Manager and Mr. Altaf Khan, Director Communications at Digital Media Wing. This training session was in continuation of a series of capacity-building training that aim to familiarize Pakistan’s diplomats with the emerging digital media landscape as a modern and strategic communication tool. The session aimed at imparting training to Missions Abroad for effective engagement through “Twitter” and increasing outreach to global audiences. The training focused on acquainting participants with tools for proactive ‘twiplomacy’ to project Pakistan’s cultural/public diplomacy, effectively communicate Pakistan’s stance on various issues and enhance the digital outreach of the Ministry of Foreign Affairs. The training also included a simulation exercise. Digital diplomacy today is necessary for advancing foreign policy goals through proper organization of digital assets and active engagement. Such initiatives further extend the diplomatic outreach of Pakistan more swiftly with better attainment of desired goals.

Comments are closed.

Subscribe to Newsletter
close-link