Tourism industry to be uplifted for revenue, employment generation: PM

PM urges masses to adhere COVID-19 SOPs


MURREE, Prime Minister Imran Khan on Friday said owing to Pakistan’s immense tourism potential, the government was focused on exploring the sector for revenue and employment generation.


“Pakistan can earn money from tourism alone, both local and international, by revamping the infrastructure and ensuring facilities for tourists,” the prime minister said at the cheque distribution ceremony under Ehsaas scholarships and Kamyab Jawan Programme.


The prime minister, who earlier inaugurated the Kohsar University at the hill resort of Murree, said the world-class institution would play a key role in imparting the local student’s necessary skills in hotel management and tourism.


Imran Khan said education was vital in the development of a nation as no nation could progress without attaining higher learning. He said education about tourism would help the new generation learn proper techniques to pursue a career in the booming sector.


The Prime Minister said the previous government spent Rs 830 million on the beautification of the Punjab House for their personal use, however, now the facility was being opened for tourists.


He mentioned that Pakistan’s northern areas, its deserts and the areas of Balochistan offered a diverse range of tourist destinations.


He said Pakistan’s domestic tourism has doubled in recent areas and once the pandemic was over, tourists from across the world would be visiting Pakistan.


He said Switzerland, which was half the size of Pakistan’s northern areas and even did not match its breathtaking natural beauty, was earning US 60 to 80 billion dollars annually from tourism alone. Pakistan, he said, has far more scenic areas which can boost our tourism potential.


Imran Khan regretted that the previous governments used the beautiful Murree resort for rest and recreation only, but did not bother to construct even a single good hospital.


He said his government was now constructing a hospital spread over 370 kanals in Murree.


The prime minister said the uplift of poor and neglected sections of society key to a nation’s progress, adding that he had learned from the life of Holy Prophet Muhammad (Peace be upon Him) that serving the poor and downtrodden people brings blessings of Allah and leads to prosperity.


He said the Scandinavian countries had followed the principles of humanity and brought in prosperity for their people.


Imran Khan referred to a UNDP report, which clearly mentioned that Khyber Pakhtunkhwa had progressed significantly after the year 2013, as the PTI government focused on uplifting its poor and neglected sectors of society. Similarly, he said, it was his desire to repeat the example across the country.


Punjab Chief Minister Usman Buzdar said that the Punjab government would develop Kotli Sattian as a tourist point just like Murree.


He said tourism, health and education projects for Murree would cost around Rs 7.8 billion to facilitate the tourists as well as the local residents.


He said the inauguration of Kohsar University and introducing tourism as a discipline there was also part of the government’s efforts to promote tourism.


Moreover, the boys and girls colleges of Kahuta, Kotli Sattian and Kalar Syedan will also be upgraded costing Rs 1.13 billion.

Usman Buzdar also announced the up-gradation of Muree Municipal Committee to Municipal Corporation, new parking plaza for the city, new building laws for Murree and lifting of ban from new construction.


He also committed to the construction of a tourist highway to connect Murree with Kotli Sattian and water supply projects for the city.


MNA Sadaqat Abbasi said the inauguration of Kohsar University was in the spirit of Prime Minister Imran Khan’s vision to promote tourism in the country.


He said the government would carry out joint ventures with private firms to execute tourism projects for creating jobs and economic activity in the area.


He said a Mall Road-II has been planned at Murree Expressway where the multinational food chains will open their outlets and the project would be executed without costing any public money.


Abbasi told the gathering that five colleges in the cities around Murree would be affiliated with Kohsar University.


Prime Minister Imran Khan on Friday warned that if the surge in COVID-19 cases continued, the government would be compelled to impose lockdown in big cities.


“If the required precautions are not taken, we will have to go for a lockdown… the economy, business and industry, all will suffer and the segment most affected would be our poor people,” the Prime Minister said in a televised address after chairing the meeting of National Coordination Committee for COVID-19.


The prime minister urged the masses to adopt preventive measures against COVID-19 so that the situation remained under control and the lockdown could be avoided.


He regretted that the people were not observing the Standard Operating Procedures (SOPs) as they did during the first wave.


“If masses act the same way as last year, we can address the situation in a better way,” he said and added that Pakistan was the only country that did not shut down its mosques during the last Ramazan.


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