Tourism Digitalization

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The travel industry has been at the forefront of digital innovation and continues to be transformed at an exponential rate across the globe. Digitalization has left no segment of the travel ecosystem untouched. “Technology pervades every area of tourism and must be given the highest priority when developing the workforce for the industry,” said a 2016 report from the United Nations World Travel Organization. The report cites that 52% of smartphones in the world are owned in the Asia Pacific, and social media is becoming a customer service improvement tool for hospitality groups. Travel is essentially about connecting people and places. Leveraging technology such as near-universal high-speed internet connectivity, search and geolocation technologies, mobile payments, and social platforms, these connections have evolved and one industry-changing development has been the explosion of the sharing economy. In today’s digital age where bookings are confirmed in a split second and an entire trip can be planned with a few taps of the finger, it’s hard to imagine life back in the “golden age of travel”. with technology, traveling today is more affordable, accessible, and convenient than ever before. The sharing economy has also forced tourism industry stakeholders to rethink their definition of tourism and reconsider the travel experience of the future. International travel is increasingly driven by cross-border collaboration between governments and the private sector. One big advantage of digitalization is the ability to harvest data and analytics. Consumers want to feel special and expect personalization of service and experience. By capturing personal data from customers and learning more about their behavioral patterns, companies are increasingly optimizing services across the customer journey. Emerging markets, particularly those along China’s Belt and Road Initiative, are benefitting from more tourism and the digitalization of travel.

 

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