Shoe maven Amina Muaddi teams up with Net-a-Porter for good cause


DUBAI: March 8 marked annual International Women’s Day, a day that celebrates and champions the social, economic, cultural and political achievements of women around the world and also highlights what still needs to be done in the ongoing fight for women’s rights and equality.

To celebrate the occasion, many brands, designers and retailers introduced Women’s Day-themed collections and cause-driven products that see all profits go towards charities and organizations that advocate for women and girls, including Net-a-Porter.

The luxury e-tailer, which launched a localized platform in the Middle East this week, teamed up with 12 female designers who have created exclusive pieces.

Among the designers who have participated in the initiative is Jordanian-Romanian footwear designer Amina Muaddi, who has created a white, long-sleeve shirt that bears the words “I got you” in pink and of which 100% of the proceeds will be donated to charity Women for Women International.

“Happy International Women’s Day Sisters!” she wrote on Instagram.

“I made this long sleeve tee to support @netaporter’s charitable partnership with @womenforwomen. 100% of profits will be donated to Women for Women International,” she said, adding that in 2020 Net-a-Porter “raised over $230,000 for women survivors of war, and in total over the last three years, raised enough to fund over 850 women through the Stronger Women, Stronger Nations program.”

Other designers that took part in the initiative include French-Algerian homeware designer Anissa Kermiche, who created a set of mini jugs inspired by her bestselling Jugs Jug, reimagined as a pair to promote female solidarity.

Designers Stella McCartney, Emilia Wickstead, Westman Atelier, Tove, Anya Hindmarch, Jennifer Fisher, Simone Rocha and Ninety Percent, Roxanne Assoulin and Alighieri also took part in the initiative.

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