Rihanna to launch own luxury fashion brand

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CALIFORNIA

Pop idol Rihanna will launch her own luxury fashion brand, the singer said Friday. The Barbados-born superstar, who already has her own highly successful Fenty sportswear and Savage lingerie labels, has linked up with LVMH, the world’s biggest fashion conglomerate. Rihanna, 31, said designing the new high end line is an incredibly special moment for us. I’m ready for the world to see what we have built together.

The new fashion house, or maison, will be simply called Fenty. It is unclear how this will impact her other existing Fenty lines. Rumours have been rife for months that the French giant LVMH, which owns such iconic brands as Dior, Louis Vuitton, Fendi and Givenchy, was assembling a group of top designers for the project. LVMH, which is owned by the fashion titan Bernard Arnault, said the brand will make ready-to-wear clothes, shoes and accessories.

Known for her risque fashion choices, Rihanna is one of the trendiest music artists. Playing by her own rules, the Barbados-born singer has made some interesting and memorable public appearances over the years. Let’s take a look. Mr Arnault has given me a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits, Rihanna said.— Agencies

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