Revamping Tourism industry


In 2018, British Backpacker Society has ranked Pakistan as world’s top travel destination by describing Pakistan as “one of the friendliest countries on earth, with mountain scenery that is beyond anyone’s wildest imagination”. Later World Tourism Organization (UNWTO) published a report regarding Pakistan mentioning that the international tourist arrivals grew 5% year-on-year in the first nine months of 2018. This further reflected a constant strong demand by the tourists around the world. Therefore Pakistan along with world regions enjoyed vigorous growth in international tourism fuelled by solid demand from major source markets. The negative delusion about Pakistan is fading out with the passage of time. Pakistan has actually defeated the terrorism and is heading towards more prosperity. Forbes too placed Pakistan in its top 10 list of the places to visit in 2019. The magazine evidently indicated, “Explore the valleys of Hunza, Shigar and Khaplu via the renowned Karakoram Highway,” suggests Sara Barbieri, another specialist with GeoEx. “This little-visited region in the far northeast of the country offers the kind of startlingly striking scenery that compels you to gaze from the window of your 4WD without blinking, for fear of missing a moment of the majesty of the landscape or one of the astounding suspension bridges that cross the surging rivers filled with snow melt. Add to this the warm welcome of the people, the glacial blue of Attabad lake, the centuries of history, the juxtaposition of granite to greenery, the chance to walk through an age old-apricot orchard along water channels cut by hand, and the blazing snow-covered glory of Rakiposhi, and you must acknowledge there is a grand adventure to be had.” Unfortunately in 2020, the covid 19 has impacted tourism industry as well. Hopefully with a revamped policy amid coronavirus will evolve things in a positive way.

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