Pakistan government has allowed in principle to screen Chinese films at local cinemas and this will help diversify the content for Pakistani audiences.
Jamal Shah, Director General Pakistan National Council of Arts (PNCA) this during a ceremony in connection with ongoing Chinese Film Festival at the PNCA.
“We need to get out of Bollywood and Hollywood movies to educate our audiences through entertainment and move towards Iranian, Turkish and Chinese cinema,” he said talking in connection with Chinese Film Festival currently under way at PNCA.
He said release of Chinese films would help our local cinema industry in terms of entertainment and from economical aspect as well. Jamal Shah said these exchanges would eventually lead towards co-productions between the two countries. Talking about the festival, he said the reason to encourage this festival was to boost the chances of Pakistani films getting the same space on Chinese cinema screens.
The DG PNCA said they had films exchanges with Germany, USA and European Union (EU) but it was almost non-existent with Pakistani films.
“China is one of the biggest film markets across the world. It will benefit Pakistani cinema immensely if we get the chance to display our content in China,” he said.