No One Can Deny the Power of Media in pakistan


 In this contemporary age, media is regarded as the most powerful weapon. It has a great influence on individual’s life. There are various types of media such as social media, print media and mainstream media. Each type of media has an impact on people’s life. People use different means of media to get a variety of information. They can get up-to-date information of what is happening around them. Everyone’s life revolves around media. It has become the necessity of modern world.

Furthermore, media is regarded as the fourth pillar of the state. It plays an efficient role in the development of a nation and national integration. 21st century has turned out to be a century of media war. This is an era of internet connectivity, satellite television and mobile telephones. Media plays a role in the hybrid warfare. It is a tool of fifth generation warfare. It can be used as a tool for propaganda or can likewise be used to energize the minds of youth. Moreover, media is a powerful tool which can be used to manipulate the minds of the general masses, and it can likewise be used to mobilize the public opinion. It can be used to start or end the war. It can be used in narrative building etc. Thus, no one can underestimate the power of media in today’s world.

In addition, media has brought revolutions in the world and has altered the world into a global village. It has basically deleted the topographical limit, eliminated the boundaries of cultural, political, and social contrasts and as a result this diversified globe has been diminished to remote control. However, media’s role in education, awareness, opinion formation and entertainment are so diversified in its horizon and domain that one thing is clear and decided that the tides of media cannot be reversed, however, they might be modified in nature and arrangement.

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