Newly opened concept boutique shines spotlight on Arab brands

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DUBAI: Customers stepping inside Gigi, an expansive new concept store in Dubai’s Galleria Mall Al-Barsha, are going to be hard-pressed to not be instantly mesmerized.A series of interlocking spaces with elegant golden mesh separating screens showcase a number of the center East’s most prominent up-and-coming fashion, jewelry, and style brands.The boutique also hosts a Home Bakery coffee shop, an exhibition area, workshops, fashion presentations, and a current display of artworks by the city’s Ayyam Gallery.Gigi had originally planned to launch in March, but because of the introduction of coronavirus disease (COVID-19) precautionary measures within the UAE, the store’s official opening had to attend until the tip of May. Even then, it materialized under strict health and safety protocols with an option for at-home personal shopping, although it’s now open at regular operating hours.“I really believe the talent behind the designers and types from our region and with the launch of Gigi, wanted to supply them a stage where their collections will always be the celebs,” founder, Zeina Ladki, told Arab News.“It’s an area where they’ll express their creativity and garner a stronger voice beyond the center East.”
Ladki, who has extensive knowledge of the region’s fashion scene having previously worked at Al-Tayer as a buyer, believes that supporting geographic region fashion brands could be a thanks to further grow the market.

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