The Code of Conduct for International Media aims to promote a comprehensive set of ethics and standards for journalism in the era of global news. New ways of communicating re-create a unique art form that works for the local, regional or national community. Today, the media use communication technology to collect text, video and photos from around the world at unprecedented speeds and with various levels of editing control. Similar technologies allow the media to spread this information to audiences scattered around the world. In addition to these global trends, many codes of conduct contain the standards of news organizations in certain countries. International journalist organizations exist, and some have even created program presentations. But no international code has been adopted by most major journalistic organizations and news organizations. In addition to the policy statements, much work should be done in the equally important area of direct practice guidelines for organizing international events. Adequate ethics of international journalism is yet to be developed. The concept of international media ethics emerges as a major effort to change, improve or transform the global media system in order to eliminate ion inequality in media technology and to reduce global media control in the hands of small Western nations. This attempt to restructure the media system has been controversial, often accused of being motivated by media control or blocking free publishing. The debate continues today. The quest to transform the global media system is far broader than the attempt to create the ethics of global media. A responsible international morality is needed in a world where the media brings together the majority of different religions, cultures and ethnic groups. One responsibility is to report issues and events in a way that reflects this global plurality of views; to practice a journalism that helps different groups understand each other better. Reports should be accurate, balanced and diverse, as judged from an international perspective. A biased and parochial journalism can wreak havoc in a tightly linked global world. Moreover, journalism with a global perspective is needed to help citizens understand the daunting global problems of poverty, environmental degradation, technological inequalities and political instability.