Huge global golf broadcast interest for strongest Saudi International to date
Majed Al Sorour – ‘In terms of strength of field and profile, the tournament feels bigger than ever’
LONDON: Saudi Arabia’s Red Sea coastline will once again be beamed across the golfing world during this week’s 2021 Saudi International, played on Feb. 4-7 .
More than 60 countries across six continents will broadcast the tournament, taking place at Saudi Arabia’s Royal Greens Golf and Country Club – a venue boasting panoramic views of the Red Sea in King Abdullah Economic City (KAEC).
The event that has attracted one of strongest and most prestigious regular season fields on the European Tour to date – and will be made available in over 329 million households.
Viewers will witness 12 Major winning champions and a field that boasts over 350 European Tour and PGA Tour tournament winners competing for $3.5m prize money that is one of the largest on the European Tour.
Thirty different global broadcasters across Europe, the Americas, MENA, Asia and Oceana will showcase the tournament that last year saw 2,622 hours of global coverage shown.
Due to COVID-19 restrictions no spectators will be present on the course at the European Tour event in KAEC – but fans will have several ways to witness the event through in addition to TV coverage a range of behind-the-scenes content from the tournament’s digital channels.
A number of sports and lifestyle influencers will be attending the tournament and showcasing the action through their respective social media channels. Some of the well-known influencers attending include, lifestyle influencer and fashion model Yara Alnamlah, Al-Hilal and National Team Captain Salem Aldosari, sport influencers and commentators such as Abdulrahman Alsadhan and Alaa Saeed.
Local Saudi Arabia broadcast KSA Sports will be showing 20 hours of live coverage for the tournament in Saudi Arabia with a dedicated presentation team on-site at Royal Greens as Saudi Arabia’s interest in golf continues to grow.
“We’re now in our third year of the tournament and in terms of strength of field and profile, we’re bigger than ever. We of course would have loved to have spectators there, but millions across the globe will have the chance to witness the very best players on the planet playing some brilliant golf at a spectacular venue. Getting as many eyeballs as possible on golf supports our long-term vision of getting Saudi Arabia firmly on the world sporting map – and unveiling the universal appeal of this special game to people here,” Majed Al-Sorour, CEO of both Golf Saudi and the Saudi Golf Federation, said.
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