Govt to devise policy for uplift of tourism sector: Bukhari

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Sohail Majeed Butt
ISLAMABAD
National Tourism Coordination board (NTCB) Chairman Sayed Zulfikar Abbas Bukhari has said that the government was in process of introducing ‘Brand Pakistan’ to promote the country’s tourism industry as a global brand.
The tenders for developing ‘Brand Pakistan’ had been floated and top private consultants would be hired shortly for the purpose, Zulfikar Bukhari said while addressing the ‘Social Media Influencers’ seminar.
Special Assistant on Overseas Pakistanis and Human Resource Development, Zulfiqar Abbas Bukhari, says the government is devising a policy for uplift of the country’s tourism sector.
Addressing a workshop on national tourism here on Thursday, he said the policy will prove to be a milestone in promotion of tourism sector. The Special Assistant said the government is taking measures as per international standards in the tourism sector so that it can contribute in the country’s development.
The event was arranged by the Pakistan Tourism Development Corporation (PTDC), in collaboration with the United Nations Development Programme (UNDP), to encourage v-loggers, bloggers and content producers for projecting true image of the country abroad. The NTCB chairman said the social media influencers had pivotal role in boosting inbound tourism in Pakistan as foreign tourists relied upon the online platforms to plan their trips and therefore, it is imperative to tap into and utilize the social media industry to portray Pakistan’s true image internationally, which could not be projected in the past.
PTDC Managing Director Syed Intikhab Alam said the draft National Tourism Strategy had been prepared after holding multiple consultative sessions with tourism experts of public and private sectors.

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