EU delegation lauds Matrix Global for E-Commerce based empowerment of the women of ex FATA, Swat Region


Mr. Stephen Rangrell (Team Leader, Rural Development and Economic Cooperation) and Mr. Suhail Azam (Development Advisor, Infrastructure, Energy & Natural Resources), European Union Delegation to Pakistan met with Ms. Anza Saqib Akhund (Chief Strategy Officer) and Ms. Hibba Imran (Chief Digital Marketing Officer) at Matrix Global to discuss a successful digitalization project with Kameeztor, a project of RANRRA, for the betterment and financial inclusion of marginalized women of ex FATA and the Swat region. The representatives of the European Union Delegation praised the efforts towards modernization and e-Commerce based solutions for capacity building for economic empowerment of the women. Kameeztor, referring to “signature black dress” in Pushto, an initiative of RANRRA, with the support of Matrix Global has managed to successfully train hundreds of women from tribal areas in skills development, entrepreneurship, and selling to national and international markets in a unique online store. Also seen are Ms. Areeba Ahmed (Operations Director, Kameeztor) and Rafiq Ahmad (Chief Executive Officer) RANRRA.

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