Ehsaas Rashan Riayat programme is spreading fast: Dr. Sania

Ehsaas Rashan Riayat is all geared up to meet increased expected demand from deserving families.


Islamabad: Ehsaas Rashan Riayat program is spreading fast particularly across Punjab, KP, GB, AJK, and Islamabad before the arrival of the holy month of Ramadan. Currently, over 10,000 transactions per day are being conducted with Ehsaas subsidy disbursals going up every day. “As the month of Ramadan nears, Ehsaas Rashan Riayat is all geared up to meet increased expected demand from deserving families. More than 15,000 Ehsaas NBP Rashan Riayat locations are ready throughout the country where eligible families can shop. More Kiryana stores are being added on daily basis”, said Dr. Sania Nishtar in a press statement. “Affiliated Kiryana stores can also be found nationwide by searching for the Ehsaas Rashan Riayat signboard at a store or by typing “Ehsaas” on Google map to locate the nearest locations”, she added further. Eligible families are being informed of their eligibility through 8171 in a phased manner. Beneficiaries are purchasing for the upcoming Ramadan as this subsidy is a significant relief for the deserving families. They are making use of accumulated subsidies for three months (Jan-Mar 2022). For those who have not used Rashan Riayat, the subsidy has not expired, and they can use their accumulated subsidy for the Jan-Mar period which amounts to up to Rs. 3,000. On the other hand, Kiryana retailers are looking at Ehsaas Rashan Riayat as an opportunity to scale up business and support the local community. They find Ehsaas NBP mobile Point of Sale App intuitive and easy to use. Prime Minister Imran Khan had announced the rollout of Ehsaas Rashan Riayat on March 7, 2022. The program includes a 30% monthly subsidy on the purchase of three essential commodities—wheat flour, cooking oil, ghee, and pulses. Rs. 106 billion will be disbursed to 20 million eligible families which equates to 130 million people. Ehsaas 8171 SMS service is currently open to register families for the Ehsaas Rashan Riayat program. Families with monthly income below Rs. 50,000 can register themselves by sending their CNIC number to 8171.

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