DUBAI: A “hypercar” carrying a price tag from $1.4 million onwards will be coming out of the production line in Dubai this October/November. This will be at W Motors’ new base at Dubai Silicon Oasis, the groundbreaking for which was held today (January 13) and with completion set for the fourth quarter. The overall production capacity will be for about 200 cars a yea
For fans of the “Fast & Furious” franchise, W Motors need no introduction. It’s extreme high-profile model, the $3.4 million Lykan HyperSport, made quite an impression jumping off a skyscraper in the seventh film. (For the record, only seven of the Lykans were ever made) “Dubai will be our main hub for electric mobility — 90 per cent will be electric focused and the other will be for the government projects we do (such as for Dubai Police),” said Ralph R. Debbas, CEO of W Motors, which in November listed its shares on Nasdaq Dubai’s CSD (Central Securities Depository). It became the first privately held firm to do so on Nasdaq Dubai.
“The first vehicle that we will bring out from DSO will be a $1.4 million Fenyr SuperSport. And we will hit full production from 2021 onwards. Our entire line up will be done in Dubai. “That means fully manufactured here — all the parts will be produced here and the chassis from our suppliers.” These plans take up part of the $100 million investment W Motors has planned for DSO, where apart from the production and assembling, it plans to have an automotive design academy — a first for the region.
In a world where high-performance and super luxury auto brands abound, the promoter of W believes there is space for a Dubai-based entity to punch its way into the limelight. The company has been operational for seven years, with its production until now being managed from facilities in Spain and Italy. (Even with the Dubai production line going operational, the European bases will be retained.)