Al-Hilal expect $2m payment from former shirt sponsor

Al-Hilal engaged in talks to settle dispute with travel platform Flyin, whose sponsorship of Al-Hilal’s shirt was terminated early due to financial issues brought about by the pandemic

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RIYADH: Saudi Professional League champions Al-Hilal are demanding a settlement payment of SR 8 million ($2 million) from one of their shirt adverting partners after their sponsorship deal was cut short by over three years, according to a report from Arabic-language sports newspaper Arriyadiyah.

The club is currently engaged in talks to settle the dispute with travel platform Flyin, whose sponsorship of Al-Hilal’s shirt was terminated early due to financial issues brought about by the pandemic. The deal was initially announced by the club in July of 2019, ahead of the 2019-20 SPL season, which was suspended — along with all other sporting activities in the Kingdom — in March of the following year.

Al-Hilal, already AFC Champions League victors at the time, went on to win the SPL title after the season was restarted in August 2020 and followed that up with the King’s Cup to complete a historic treble.

According to Arriyadiyah’s sources, payments and bonuses related to the club’s achievements totaling SR 8 million were not paid in accordance with the contract between the two parties. The club terminated the contract five months ago, after carrying the partner’s name on their match-day shirt sleeves for only 14 months out of the proposed five years.

In November of last year, Al-Hilal’s board announced a new sponsorship deal with restaurant chain Shawarmer to replace the outgoing one.

The report also clarified that negotiations between the two sides are ongoing and have not reached the point of litigation.

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